DCU Wins Key Features & Functionality Category, Digital Experience
February 7, 2022
Since January 2020, HumanCode has continued to work closely and collaboratively with DCU’s leadership, creative and development teams in order to design and develop new digital experiences that would lay the foundation for DCU’s online growth. Over the course of the last two years, HumanCode has redeveloped DCU’s digital brand style guide and reimagined the online product structure and flow for both member and non-member users. While HumanCode’s designers create the front-end experience, DCU’s back-end dev team completes Adobe AEM components rendering the visual back-bone and experience of the site.
We’re pleased to announce DCU’s success as we continue to evolve the platform with DCU and successfully transform the digital banking experience. Some of what we provide as assets are listed below as key dimensions.
From the Finalytics.ai website:
The Finalytics.ai 2021 Credit Union Digital Experience Report provides a snapshot of key industry trends and a heuristic review and ranking of the user experience at the largest 50 credit unions by asset size in the United States. The report is the result of comprehensive review of each organization’s digital presence. We rated each credit union’s public marketing site according to six key dimensions of the experience:
- User Experience (UX)
- Analytics and SEO
- Key Features and Functionality
- Visual Design and Branding
- Content
- Digital Marketing
Key Features and Functionality Category
For the Key Features and Functionality category, we evaluated each site on the presentation, findability, and inclusion of features including:
- Online account origination
- Mobile check deposit
- Live chat
- Find a branch / ATM
- Search
- Calculators
- Peer-to-peer payments
- Product comparison
Our review identified five credit unions that stood apart from the rest. The Key Features and Functionality winners are:
- Digital Federal Credit Union
- Boeing Employees Credit Union
- First Tech Federal Credit Union
- America First Credit Union
- Mountain America Credit Union
Members today have high expectations for the tools they use online. For example, we see more and more credit unions offering digital payment services to compete with FinTech services like Venmo and Square’s Cash. For this evaluation, we focused on what we believe to be the most important features for users on both desktop and mobile.
Winner
None of us were surprised that DCU leads the pack for key features and functionality. DCU offers all the key features we were looking for, and then some. We like their digital account opening platform that uses mobile phone info to gather applicant information resulting in streamlined data entry. DCU has a wealth of information about their digital banking within their site, although we wish it was less dense. They also offer voice skills for Alexa and Google Home.
